2025 AEJMC PRD Virtual Conference

By Erika Schneider posted 02-28-2025 13:07

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With the conclusion of the 2025 AEJMC PR Division Virtual Conference, we're reflecting on a great month of panels. Over the course of three weeks, we had the opportunity to learn from dozens of PR scholars and educators. The seven panels discussed insights into pedagogy, AI, study abroad programs, and graduate education.

Session #1: Great Ideas for Teaching (GIFT)

Date & Time: February 14, 1:00–2:30 p.m. ET

💡 Focus: Innovative approaches to PR education

Panels:

Bringing Foreign Market Research into the Classroom – A. Laskin et al.

Social Media Simulation & PR Skills – K. Quesenberry

Leveraging AI Chatbots for Crisis Communication – N. Zahry

A few highlights:

Session #2: AI and Public Relations

Date & Time: February 19, 9:00–10:30 a.m. ET

🤖 Focus: The impact of AI on PR practice and education

Panels:

AI’s Role in Modern PR & Strategic Communication – Jae-Hwa et al.

Teaching AI in PR Classrooms – E. Schneider

Session #3: Graduate Education and Studying Abroad

Date & Time: February 27, 2:00–3:30 p.m. ET

🌍 Focus: PR graduate education and study abroad programs

Panels:

Case Studies & Best Practices in Study Abroad – L. McCluskey et al.

New Research on Graduate Education Expectations – M. Neill et al.

The 2025 PRD Virtual Conference fostered important conversations about the future of PR education and practice. Attendees left with fresh perspectives, practical tools, and a deeper understanding of how teaching methods, AI, and graduate education are shaping the next generation of PR professionals. The conference reinforced the need for continuous learning and adaptation in a rapidly evolving industry.

We send many thanks to the Virtual Conference Committee led by Patrick Merle!

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