Blogs

Semester of Service Blog #8

By Erika Schneider posted 06-06-2025
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A “Lifetime” Special Project for Students and a Professor by Professor Gemma Puglisi As a university professor for over 20 years, my motto is to always look at ways to motivate students as well as challenge them. Sometimes the projects you pick not only motivate your students but you as well. I would like to share a project that truly impacted so many of my students and yes, me…and continues to do so. The James Foley Death In 2012, American journalist and videographer, James Foley was kidnapped by the terrorist group ISIS. For two years he went missing, until 2014, when an infamous video showed Foley beheaded ...
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2025-2026 PRD Mentorship Program

By Erika Schneider posted 05-08-2025
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The Membership Committee is pleased to announce the launch of the 2025-2026 PR Division Mentorship Program! What is the program about? The mentorship program, which is open to all PRD members, including graduate students, provides an outlet for both mentors and mentees to discuss a wide variety of topics, including teaching, research, job searches, and the tenure process. Pairs will be made based on shared personal interests, backgrounds, research, teaching, and other key characteristics shared within the application. Sign up here: https://umdsurvey.umd.edu/jfe/form/SV_2c2xYzjcYvwRake When is the deadline? The deadline ...
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Spring 2025 Semester of Service Blog #7

By Erika Schneider posted 04-20-2025
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From Classroom to Community: Leveraging PR for Social Impact Arien Rozelle , Assistant Teaching Professor, S.I. Newhouse School of Public Communications, Syracuse University This semester I’ve worked on two unique projects that underscore the depth and breadth of public relations education, taking me outside of the classroom and into communities across New York state. These projects, which embody my belief that public relations can be used for social good, also demonstrate the many interdisciplinary applications of our field, and provided exciting teaching opportunities to integrate experiential learning, community engagement and place-based ...
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Spring 2025 Semester of Service Blog #6

By Erika Schneider posted 04-13-2025
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The Portfolio Review Assignment By Dr. Rochelle R. Daniel , Department of Communications, Bowie State University How do public relations (PR) students learn the skills necessary to gain the attention of prospective employers? My teaching and learning experience tells me they learn by doing. This spring semester I added a portfolio review assignment to my Bowie State University (a Maryland Historically Black University) Capstone Strategic Public Relations class, which provides racially diverse students opportunities to hone their PR skills. The projects are primarily team-based and students mostly volunteer for the projects ...
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Spring 2025 Semester of Service Blog #5

By Erika Schneider posted 04-07-2025
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Ethical Considerations in Crisis Communications Erika J. Schneider , Assistant Professor in the S.I. Newhouse School of Public Communications at Syracuse University
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Virtual Panel Event Recap: Integration of AI into Undergraduate PR Education

By Erika Schneider posted 04-04-2025
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Integration of AI into Undergraduate PR Education On April 2, 2025, the virtual panel titled "Integration of AI into Undergraduate PR Education" brought together educators and researchers to discuss how AI is shaping the future of public relations education. This session featured panelists Andrew Morris, Ph.D. candidate at the University of Alabama, Jeffrey Ranta, Ph.D. (Coastal Carolina University), Arien Rozelle, M.S., APR (Syracuse University), Steve Ryan, M.S., APR (Temple University), and was moderated by Ejae Lee, Ph.D. (Boston University). Main takeaways? Integrating AI tools into the classroom doesn’t require ...
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Virtual Panel on April 16! All About Adjuncting: From PR Pro to PR Prof

By Erika Schneider posted 04-04-2025
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The PRD's Teaching Committee is co-sponsoring a virtual panel for current and aspiring PR adjunct faculty with the PRSA Educators Academy , During the 60-minute interactive panel, experienced adjunct faculty will share insights on: ✅ The realities of adjunct teaching. What to expect and how to thrive ✅ Balancing industry expertise with academic expectations ✅ Navigating learning management systems and structuring syllabi ✅ Building connections within your institution and the PR education community Attendees will walk away with practical takeaways, resources, and a better understanding of what it means to be an adjunct ...
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Spring 2025 Semester of Service Blog #4

By Erika Schneider posted 03-30-2025
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Building Community and Careers: The Agency Experience at Kutztown University of Pennsylvania Robert Foschia , Assistant Professor, Public Relations Program, Department of English, Kutztown University of Pennsylvania The first thing I lead with when I am asked about my new-ish position at Kutztown is the two-semester capstone course in The Agency, and the work students do there. Seeing students helm projects and learn skills has been a wonderful experience as an educator, but more importantly, the course builds a camaraderie between participants that is very special. While they build tangible portfolios for future employers, ...
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Journal of Public Relations Education Special Issue Call for Papers: "Elevating PR: Insights and Trends in Graduate Education"

By Erika Schneider posted 03-27-2025
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Journal of Public Relations Education (JPRE) Special Issue Call for Papers Manuscript Due Date: 08/07/2025 Anticipated Publication: January 2026 JPRE 12 (1) "Elevating PR: Insights and Trends in Graduate Education" Guest Editors: Emily S. Kinsky, West Texas A&M University Charles Lubbers, University of South Dakota Adrienne A. Wallace, Grand Valley State University Since 1975, the Commission on Public Relations Education (CPRE) has studied undergraduate and graduate public relations education standards and practices, with the bulk of its effort being to lessen the gap between the profession and ...
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Spring 2025 Semester of Service Blog #3

By Erika Schneider posted 03-24-2025
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Semester of Service #3 Dr. Melody Fisher , Associate Professor at Mississippi State University
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Spring 2025 Semester of Service Blog #2

By Erika Schneider posted 03-17-2025
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Semester of Service Blog Post #2 Virginia S. Harrison, Ph.D., Clemson University Public relations education has long touted the effectiveness of service-learning for engaging, community-focused undergraduate education. This past fall, I applied these principles to my graduate-level course in Quantitative Research Methods and believe service-learning can have similar benefits in advanced courses. Fifteen students in my master’s level class designed research projects to help a small local nonprofit, Clemson Community Care, learn how to increase student engagement. In my undergraduate classes, I partnered with CCC to create public ...
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Spring 2025 Semester of Service Blog #1

By Erika Schneider posted 03-10-2025
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Building Real-World Skills through Crisis Communication Plans: Providing a Service Diverse Clients in Tampa Bay and Beyond Dr. Mimi Perreault, Assistant Professor, Zimmerman School of Advertising and Mass Communications, University of South Florida A bowling alley suspects their biggest threat is the drunk bowler, until a student points out the signs behind the lanes that read “flammable risk” – then the client refocuses their plan. A restaurant thinks food contamination is their biggest worry until a student points to problems with flooding in the neighborhood. In just this way, crisis plans have ripple effects in a community. ...
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2025 AEJMC PRD Virtual Conference

By Erika Schneider posted 02-28-2025
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With the conclusion of the 2025 AEJMC PR Division Virtual Conference, we're reflecting on a great month of panels. Over the course of three weeks, we had the opportunity to learn from dozens of PR scholars and educators. The seven panels discussed insights into pedagogy, AI, study abroad programs, and graduate education. Session #1: Great Ideas for Teaching (GIFT) Date & Time: February 14, 1:00–2:30 p.m. ET 💡 Focus: Innovative approaches to PR education Panels: Bringing Foreign Market Research into the Classroom – A. Laskin et al. Social Media Simulation & PR Skills – K. Quesenberry Leveraging AI Chatbots for ...
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Call for Applications: The Susanne A. Roschwalb Grant for International Study and Research Award

By Erika Schneider posted 01-20-2025
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Call for Applications: The Susanne A. Roschwalb Grant for International Study and Research Award The Susanne A. Roschwalb Grant for International Study and Research Award was established in 1996 to honor the memory of Susanne A. Roschwalb, an Associate Professor at American University, accomplished public relations practitioner, and dedicated member of the AEJMC Public Relations Division. Susanne passed away in 1996 at the age of 56 due to complications from breast cancer. About the Award This annual $1,000 grant is open to undergraduate and graduate students majoring in public relations or mass communication at four-year U.S. colleges and universities. ...
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Call for Spring 2025 Semester of Service

By Erika Schneider posted 01-17-2025
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The PF&R committee seeks community-engaged, service-learning, pedagogical experiences for our 2025 Spring Semester of Service (SOS) showcase. Following the Spring Semester of Service tradition for PRD, we will highlight members’ projects through various media posts and a panel discussion aka “the brown bag panel” in which best practices leveraging the five pillars of PF&R: ● Pillar 1: Free Expression ● Pillar 2: Ethics ● Pillar 3: Media Criticism and Accountability ● Pillar 4: Diversity and Inclusion ● Pillar 5: Public Service We honor the 2025 Spring Semester of ...
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The AEJMC Public Relations Division is proud to announce 7th virtual conference

By Erika Schneider posted 10-15-2024
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Call for Panels for Virtual Conference Deadline : November 1, 2024 NEW DEADLINE: November 15 at midnight ET Virtual Conference Date: Feb/March. 2025 (Specific Dates TBA) Submission Form: https://fsu.qualtrics.com/jfe/form/SV_24qR96uJnk3N1RQ The AEJMC Public Relations Division is proud to announce our 7th virtual conference. How do I submit a panel? We seek timely and relevant panels with the potential to stimulate theoretical, methodological, practical and/or pedagogical discussions among our members. Here are recommended steps to help you craft an effective panel proposal. NOTE: Panel proposals should not be under ...
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Public Relations Division 2025 Call for Panels

By Erika Schneider posted 09-27-2024
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Public Relations Division 2025 Call for Panels 2025 AEJMC Annual Conference San Francisco, CA – August 6-10, 2025 The Public Relations Division (PRDV) of AEJMC seeks submissions of proposals for panels for the 2025 AEJMC Annual Conference. Panel proposals should address one of the three areas of AEJMC: research, teaching, or professional freedom & responsibility (PF&R). NEW DEADLINE: Proposals are due by 11:59 p.m. CST, October 11, 2024. Guidelines for Panel Proposal Submissions 1. Panel proposals should be submitted to: Public Relations Division Call for Panels, 2025 AEJMC Annual Conference, San Francisco, CA, ...
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Semester of Service 2024 Recap

By Sarah Aghazadeh posted 04-22-2024
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This year, for the Spring Semester of Service event, we were pleased to have several exceptional scholars participate in the blog post sharing and a brown bag talk showcasing the community-engaged and civic-minded projects of our PR professionals. The content is still available here for you to view. Participants included: Geah Pressgrove, West Virginia University ( Blog post ) Tracy Sims, University of Alabama ( Blog post ) Devin Knighton, Brigham Young University ( Blog post ) Amanda Bradshaw, University of Mississippi ( Blog post ) Moderator: Tyler Page, University of Connecticut We hope you will enjoy this video. We encourage faculty to share it with ...
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Semester of Service 2024 Blog #4

By Sarah Aghazadeh posted 04-15-2024
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“Connect! with your Calling” at Ole Miss By Amanda S. Bradshaw, Ph.D., Assistant Professor of Integrated Marketing Communications Amanda S. Bradshaw, Ph.D., is an assistant professor of integrated marketing communications in the School of Journalism and New Media at the University of Mississippi. She primarily teaches in the public relations specialization. Her research interests are threefold: the nexus of health communication and social networking interactions, inclusivity and identity formation, and strategic communications pedagogy. Dr. Bradshaw earned her Ph.D. in mass communication from the University of Florida, her M.S. in integrated ...
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Semester of Service 2024 Blog #3

By Sarah Aghazadeh posted 04-08-2024
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This semester of service blog post comes from Devin Knighton at Brigham Young University. Devin Knighton, Ph.D., APR, is the Faculty Director of the BYU PR Intelligence Lab. He brought a decade of experience directing public relations for companies within the tech industry before pursuing his Ph.D. He earned his Ph.D. in Public Relations from Purdue University, his Master’s in Strategic Public Relations from George Washington University, and his Bachelor’s in Communications from Brigham Young University. This year, he is on the Advisory Committee for the International Public Relations Research Conference and is the Head of the CTEC Division within AEJMC. ...
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