GRADUATE STUDENT CHAIR
Dr. Mengtian (Montina) Jiang is an Associate Professor in the Department of Integrated Strategic Communication at the University of Kentucky. Her research examines how influencers, celebrities, businesses, and non-profits use branded content for persuasion, focusing on the intersection of advertising effectiveness, emerging technologies, and social responsibility. Her research topics include live-streaming commerce, virtual vs. human influencer marketing, native advertising and disclosure, cause-related marketing, brand activism, celebrity endorsement, and more. Her work has been published in the Journal of Advertising, Journal of Interactive Advertising, Journal of Current Issues & Research in Advertising, Journal of Product & Brand Management, Journal of Research in Interactive Marketing, among others, and presented at numerous national and international conferences. She is an active member of the American Academy of Advertising (AAA), the European Academy of Advertising (EAA), and the Association for Education in Journalism and Mass Communication (AEJMC).
E-mail address: mengtian.jiang@uky.edu