Research Grant

The MCS Division awards Outstanding Research Proposal Grants to support innovative and impactful scholarship that advances the field of mass communication. Each year, four competitive grants are awarded—two to faculty and two to students—to recognize and foster high-quality research at various stages of academic and professional development.

These grants support proposals that examine meaningful questions within mass communication, with particular emphasis on work that engages societal or macrosocial issues. Competitive proposals clearly demonstrate how the research addresses the dynamic relationship between media, communication processes, and society, aligning closely with the Division’s mission to advance understanding of mass communication in its broader social context. The MCS Division welcomes a wide range of methodological approaches, including qualitative, quantitative, and mixed methods. Proposals are evaluated based on their originality, theoretical and practical significance, methodological rigor, and potential to contribute to ongoing conversations within the field.

Any member of the MCS Division who is currently teaching, researching or studying mass communication full-time is eligible. Members of the MCS Executive Committee are ineligible to apply. Proposals will be reviewed by the MCS Division Head, the immediate Past Head, and the MCS Journal Editor. Winners of the award must submit an article based on the grant proposal to Mass Communication and Society within two years of receiving notification of winning the grant. Winning the award grants the right of first refusal to the journal, but does not necessarily guarantee acceptance into the journal. 

Submission Details: 

Submit the following information electronically as ONE PDF and include the applicant’s name in the title of the file. Submissions should be made in English. Include the following information in your submission packet in the order listed below:

  • The research proposal (no more than 5 pages; single-spaced), which includes the following sections: 
    • An overview of the study, stressing the importance of the topic and the fit with the Division’s mission. This section should include the research questions and hypotheses, if applicable.
    • A brief literature review citing the most relevant articles and describing where the project fits with past research.
    • Proposed methods, with as much detail as possible.
    • A proposed timeline from the inception of the project to the Mass Communication and Society submission. Note: The project must be completed within two years of the business meeting at which the award is granted.
  • The applicant's curriculum vita (no more than five pages)
  • Detailed project budget, showing how the research funds would be used. For the most part, hosting/entertaining expenses and personal memberships and subscriptions will not be funded, unless justified by the researcher. Overhead/indirect costs and salary are also not funded. 
  • If matching funds are promised by another source, please include a letter (or e-mail) of support from the department chair or other administrator responsible for those funds. 

Submission Deadline: April 30th at 11:59 p.m. (EDT). The nomination PDF should be emailed to the MCSD Awards Chair

Award: $10,000 (faculty-led research proposals) & $2,500 (graduate student-led research proposal)

› Past Award Winners
  • 2025 Outstanding Research Proposal Grants 
    • Faculty-Led Research Proposal Winners
      • K. Hazel Kwon (Arizona State University)
        • “Who Sets AI’s Agendas? Comparing Identity-Based Political Agendas Represented in ChatGPT, News Media, and (Human) Voter Opinions” 
      • Hyun Koo from Howard University 
        • “CultureCentered Strategies for Misinformation Intervention: Advancing Authentic Communication Across Racial and Ethnic Communities” 
    • Graduate Student-Led Research Proposal Winner
      • Jiwon Kim & Jaemin Kim (University of Georgia)
        • “Thriving in the Era of AI-Generated Misinformation: The Role of Proactive Disclosure” 
  • 2024 Outstanding Research Proposal Grants 
    • Faculty-Led Research Proposal Winners
      • Yen-I Lee (Washington State University)
        • “Narratives with Emotional Flow and Empathy Emotional Appeal on Embodied Empathetic Process and Emerging Persuasion in Prosocial Mental Health Communication” 
      • Sooyoung Shin (University of Alabama), Serena Miller (Michigan State University), & Zhao Peng (Emerson College) 
        •  “An Experiment Testing Audience’s Perceptions of AI News Anchors: Trusted News Source or Trusted Impartial Presentation Style?"
    • Graduate Student-Led Research Proposal Winner
      •  Jiyoung Yeon (University of Georgia) 
        • “Spiral of Mocking memes: The Role of Internet Memes in Affecting Self-silencing on the Dark Side of Society” 
  • 2023 Outstanding Research Proposal Grants 
    • Faculty-Led Research Proposal Winners
      • Matthew A. Lapierre &  Eunjoo Choi (University of Arizona)
        • “Proactive and Reactive Active Advertising Mediation: A Longitudinal Test of their Efficacy” 
      •  Kelli S. Boling (University of Nebraska-Lincoln)
        • “‘We’re all one traumatic event away from the worst day of your life being reduced to your neighbor’s favorite binge show’: The Impact of True Crime Media on Victims’ Families” 
    • Graduate Student-Led Research Proposal Winner
      • Yuhui Zhu (Temple University) & Jennifer Gerard Ball (Temple University)
        • “Navigating the Maze of Conflicting Information: The Role of Attitude Strength, Personal Relevance, and Message Order Effect”  
  • 2022 Outstanding Research Proposal Grants 
    • Faculty-Led Research Proposal Winners
      • Sangwon Lee (New Mexico State University)
        • "No need to be informed to participate: Rethinking the virtuous circle hypothesis in a social media environment"
      • Yan Huang (University of Houston) & Weirui Wang (Florida International University)
        • "A Cognitive and Social Normative Perspective: Understanding Confirmation Bias in Misbelief Correction on Social Media”
    • Graduate Student-Led Research Proposal Winner
      • Taeyoung Lee (University of Texas at Austin)
        • Learning from Corrective Information: The Role of Corrective Information Exposure, Motivated Reasoning, Cognitive Ability, and Prior Misperception”
  • 2021 Outstanding Research Proposal Grants 
    • Faculty-Led Research Proposal Winners
      • Shuning Lu (North Dakota State University) & Luwei Rose Luqiu (Hong Kong Baptist University)
        • “Reframing Journalist–Audience Relationship on Social Media: An Integrated Framework of Expectancy Violations and Social Identity Theories”
      • Xinyan Zhao (University of North Carolina at Chapel Hill) & Wenlin Liu (University of Houston)
        • “An Ecological Perspective to ICT-Enabled Disaster Support Networks in Multiethnic Communities”
    • Graduate Student-Led Research Proposal Winner
      • Tamar Wilner (University of Texas at Austin)
        • “Testing the Effects of News Literacy and News Economics Lessons on Key Epistemological Outcomes”
  • 2020 Outstanding Research Proposal Grants
    • Faculty-Led Research Proposal Winners
      • Stephanie Craft (University of Illinois at Urbana-Champaign), Melissa Tully (University of Iowa), Emily K. Vraga (University of Minnesota, Twin Cities), Seth Ashley (Boise State University), Adam Maksl (University of Indiana Southeast) & Scott Parrott (The University of Alabama)
    • Graduate Student-Led Research Proposal Winner
      • YuJin Heo (University of South Carolina)
  • 2019 Outstanding Research Proposal Grants
    • Faculty-Led Research Proposal Winners
      • Lea Hellmueller (University of Houston) & Lucinda L. Austin (The University of North Carolina at Chapel Hill)
    • Graduate Student-Led Research Proposal Winner
      • Kelli Boling (University of South Carolina)
  • 2018 Outstanding Research Proposal Grants
    • Faculty-Led Research Proposal Winners
      • Matthew Barnidge (University of Alabama), Danielle K. Kilgo (Indiana University) & Rachel R. Mourão (Michigan State University)
    • Graduate Student-Led Research Proposal Winner
      • Chelsea Ratcliff (University of Utah)
  • 2017 Outstanding Research Proposal Grants
    • Faculty-Led Research Proposal Winners
      • Adam J. Sadler & Daniel Riffe (University of North Carolina at Chapel Hill), & Brendan Watson (Michigan State University)
  • 2015 Outstanding Research Proposal Grants
    • Faculty-Led Research Proposal Winners
      • Mike Schmierback, Michael P. Boyle, H. Denis Wu & Renita Coleman
        • “Passion and Politics: A Panel Study of Voters’ Emotions, Candidate Image, Perception, and Electoral Decisions in 2016”
  • 2014 Outstanding Research Proposal Grants
    • Faculty-Led Research Proposal Winners
      • Jason Martin, Jessica Gall Myrick & Kimberly K. Walker
        • “Get Your Game Frame Off My Obamacare: The Cognitive, Affective, and Attitudinal Effects of Health Care Legislation News Coverage on Young Adults”
  • 2013 Outstanding Research Proposal Grants
    • Faculty-Led Research Proposal Winners
      • Francesca R Dillman Carpentier & Elise M Stevens
        • "Sexual Risk and Responsibility: Where It Fits Within Mental Models of Sex and Romance"
  • 2012 Outstanding Research Proposal Grants
    • Faculty-Led Research Proposal Winners
      • William Kinnally & Ann Neville Miller
        • "Phase 1 of HIV Prevention among Kenyan Upper Primary School Students via Media Literacy: Kenyan Youth Media Exposure"
  • 2011 Outstanding Research Proposal Grants
    • Faculty-Led Research Proposal Winners
      • Michael McDevitt
        • “Where Ideas Go to Die: Journalism in the Control of Intellectual Deviance”
      • R. Glenn Cummins
        • “Exploring the Utility of Graphic Advisory Labels on Visual Attention And Perceptions of Program Content”
  • 2010 Outstanding Research Proposal Grants
    • Faculty-Led Research Proposal Winners
      • Homero Gil de Zúñiga & Sebastián Valenzuel
        • "Digital Democracy as Social Experience: Understanding How Social Media is Shaping Today’s Civil Society"
      • Sara Magee & Jensen Moore
        • "Processing Celebrity and Hard News: How Millennials Respond to News Presentations in Different Television Programs"
  • 2009 Outstanding Research Proposal Grants
    • Faculty-Led Research Proposal Winners
      • Seth Lewis (University of Texas at Austin)
  • 2008 Outstanding Research Proposal Grants
    • Faculty-Led Research Proposal Winner
      • Elizabeth Skewes (University of Colorado)
  • 2007 Outstanding Research Proposal Grants
    • Faculty-Led Research Proposal Winner
      • Renita Coleman (University of Texas at Austin), Andrew F. Hayes, & Teresa A. Myers (Ohio State)
  • 2006 Outstanding Research Proposal Grants
    • Faculty-Led Research Proposal Winner
      • Kevin Williams (Mississippi State)