Research Awards

Research Award

MCS RESEARCH AWARD

MCS awards outstanding research proposals focused on some aspect of mass communication research. Each year we offer two research grants for faculty and one for students. We award each of two faculty-led research proposals a total of $10,000 to complete the proposed research projects. Of this, $5,000 will be presented to the recipient(s) at the annual conference Award Luncheon. The remaining $5,000 will be given after the authors submit their paper to the Division journal, “Mass Communication and Society.”

One graduate student-led research proposal will be given a total of $5,000 to complete the proposed research project. Of this, $2,500 will be presented to the recipient(s) at the annual conference Division Award Luncheon. The remaining $2,500 will be given after the authors submit their paper to the Division journal, “Mass Communication and Society.”

DETAILS AND HOW TO APPLY

RESEARCH TOPIC

Any topic that advances mass communication research, especially at the societal or macrosocial level, is eligible for the award. Proposals must emphasize the interaction with society and fit with the Division’s mission. All methods, whether qualitative or quantitative, are welcomed.

PROPOSAL

The proposal and additional materials (curriculum vita and budget, see below) should be submitted as ONE PDF in the order listed below. Include the applicant’s last name in the PDF file.

The proposal should total no more than 5 pages, single spaced. It should include the following sections:
1) An overview of the study, stressing the importance of the topic and the fit with the Division’s mission. This section should include the research questions and hypotheses, if applicable;
2) A brief literature review citing the most relevant articles and describing where the project fits with past research;
3) Proposed methods, with as much detail as possible;
4) A proposed timeline from inception of the project to “Mass Communication and Society” submission. Note: The project must be completed within two years from the date of the business meeting in which the first half of the award is granted.

ADDITIONAL MATERIALS REQUIRED

Include a current curriculum vita and a detailed project budget, showing how the research funds would be used. For the most part, hosting/entertaining expenses and personal memberships and subscriptions will not be funded, unless justified by the researcher. Overhead/indirect costs and salary are also not funded. If matching funds are promised by another source, please include a letter (or e-mail) of support from the department chair or other administrator responsible for those funds. These materials should also be included in the PDF.

SUBMISSION DEADLINE

The PDF should be submitted electronically to the Awards Chair,  Anastasia Kononova, at kononova@msu.edu, by 11:59 pm EDT on April 30th.

ELIGIBILITY

Any member of the MCS Division who is currently teaching, researching or studying mass communication full-time is eligible. Members of the MCS Executive Committee are ineligible to apply.

ADDITIONAL INFORMATION

Half of the awarded funds will be distributed at the start of the project, and the other half will be awarded when the project is submitted to “Mass Communication and Society” for review, as long as that submission takes place within the two-year deadline. To receive the second half of the funds, winners need to submit their original proposal, a manuscript submitted to Mass Communication and Society, submission confirmation, and contact address where the check needs to be sent. Those not completing the project in two years from the date of award become ineligible for the additional funding; however, the journal still has first right of refusal on the research project. Proposals will be reviewed by the current Division Head, the immediate Past Head, and the MCS Journal Editor.

PAST WINNERS

2024

Faculty Research Award:

  • 1st Place: Yen-I Lee (Washington State University): Narratives with Emotional Flow and Empathy Emotional Appeal on Embodied Empathetic Process and Emerging Persuasion in Prosocial Mental Health Communication.
  • 2nd Place: Serena Miller (Michigan State University), Sooyoung Shin (University of Alabama), and Zhao Peng (Emerson College): An Experiment Testing Audience’s Perceptions of AI News Anchors: Trusted News Source or Trusted Impartial Presentation Style?

Student Research Award:

  • Jiyoung Yeon (University of Georgia): Spiral of Mocking memes: The Role of Internet Memes in Affecting Self-silencing on the Dark Side of Society.

Conference Top Papers
Open competition category:

  • 1st Place: Gina Masullo and Soojeong Kim (University of Texas at Austin): “Bogeyman Terms”: Understanding Politically Conservative Americans’ Folk Theories About News Bias
  • 2nd Place: Kyle Harris and Erin Willis (University of Colorado at Boulder): Disability Influencers and Self-Representation: The Intersecting Medical and Social Models of Disability on Instagram
  • 3rd Place: Munachim Amah and Rachel Young (University of Iowa): Identification with Others: An Experimental Study on the Effects of Poverty Exemplars in the News

Student category:

  • 1st Place: Huacan Liu and Zhiyun Chen (Shanghai Jiao Tong University): Navigating the Socio-Technical Dynamics of AI Fairness: Insights from the Cognitive-Behavioral Processes of AIGC Moderators.
  • 2nd Place: Xuan Chen (Zhejiang University), Sihui Yu (City University of Macau), Yueyue Su (Qinghai Normal University), Jiayi Li (Cornell University): Social Shelter from Digital Garden of Eden: The multipath Impact of School Bullying on Problematic Social Media Use in Chinese College Students.
  • 3rd Place: Yujing Lin (Tsinghua University): Close Friends, Closed Voices: Examining the impact of social ties and face on one’s willingness to express on Chinese social media platforms.

Moeller Student Category (based on a course project)

  • 1st Place: Cherin Park (Korea University): Exploratory Research into South Korean Indie Musicians’ Online Live Streaming Concerts Experiences.
  • 2nd Place: Shamira McCray (University of South Carolina): Police Brutality in the News: A Framing Analysis of Walter Scott’s Murder.
  • 3rd Place: Isabel Villanueva (University of Wisconsin – Madison): The role of crowdsourced online platforms as public spheres for science.

Best Conference Reviewer: Sada Reed (Arizona State University)

Top Paper Award (Journal of Mass Communication and Society)

  • Penelope Sheets (University of Amsterdam), Charles Rowling (University of Nebraska At Kearney), Jason Gilmore (Utah State University), Niklas Melcher (University of Amsterdam)
    Sheets, P., Rowling, C. M., Gilmore, J., & Melcher, N. (2023). Us and Them: The Role of Group Identity in Explaining Cultural Resonance and Framing Effects. Mass Communication and Society, 26(2), 252–274. https://doi.org/10.1080/15205436.2022.2026399
  • Richard M. Perloff (Cleveland State University), Lijiang (L.J.) Shen (Pennsylvania State University)
    Perloff, R. M., & Shen, L. (2023). The Third-Person Effect 40 Years After Davison Penned It: What We Know and Where We Should Traverse. Mass Communication and Society, 26(3), 384–413. https://doi.org/10.1080/15205436.2022.2134802

Top Reviewers (Journal of Mass Communication and Society)

  • David E. Silva (Kent State University)
  • Francis LF Lee (The Chinese University of Hong Kong)

2023

  • Top Reviewer
    • Winner: Roberto Spiezio (Ming Chuan University)
  • Journal Reviewer of the Year
    • Winners:
      • Bryan McLaughlin (Texas Tech University)
      • Elizabeth Cohen (West Virginia University)
  • Journal Paper of the Year
    • Title: The power of a genre: Political news presented as fact-checking increases accurate belief updating and hostile media perceptions
      • Jianing Li (University of South Florida)
      • Jordan Foley (Washington State University)
      • Omar Dumdum (Wisconsin-Madison)
      • Michael Wagner (Wisconsin-Madison)
    • Title: The Good, the Bad, and the Ugly”: A Panel Study on the Reciprocal Effects of Negative, Dirty, and Positive Campaigning on Political Distrust
      • Franz Reiter (University of Vienna)
      • Jörg Matthes (University of Vienna)
  • Student-Led Research
    • 3rd Place
      • Winner: Seung Woo Chae (Indiana University)
        Project: Cultivation on Twitch: Exploring if Exposure to Aggression on Twitch Cultivates Viewers’ Conceptions of Social Reality
    • 1st Place
      • Winners: Yuhui Zhu (Temple University), Jennifer Gerard Ball (Temple University)
        Project: Navigating the Maze of Conflicting Information: The Role of Attitude Strength, Personal Relevance, and Message Order Effect
  • Faculty-Led Research
    • Winner: Matthew Lapierre (University of Arizona), Eunjoo Choi (University of Arizona)
    • Project: Proactive and Reactive Active Advertising Mediation: A Longitudinal Test of their Efficacy

    • Winner: Kelli Boling (University of Nebraska-Lincoln)
    • Project: We’re all one traumatic event away from the worst day of your life being reduced to your neighbor’s favorite binge show’: The Impact of True Crime Media on Victims’ Families

2022

  • Faculty 1st Place

    • Winner: Sangwon Lee (New Mexico State University)
    • Project: No need to be informed to participate: Rethinking the virtuous circle hypothesis in a social media environment
  • Faculty 2nd Place

    • Winners: Yan Huang (University of Houston), Weirui Wang (Florida International University)
    • Project: A Cognitive and Social Normative Perspective: Understanding Confirmation Bias in Misbelief Correction on Social Media
  • Student

    • Winner: Taeyoung Lee (University of Texas at Austin)
    • Project: Learning from Corrective Information: The Role of Corrective Information Exposure, Motivated Reasoning, Cognitive Ability, and Prior Misperception

2021

  • Faculty 1st Place

    • Winners: Shuning Lu (North Dakota State University), Luwei Rose Luqiu (Hong Kong Baptist University)
    • Project: Reframing Journalist–Audience Relationship on Social Media: An Integrated Framework of Expectancy Violations and Social Identity Theories
  • Faculty 2nd Place

    • Winners: Xinyan Zhao (University of North Carolina at Chapel Hill), Wenlin Liu (University of Houston)
    • Project: An Ecological Perspective to ICT-Enabled Disaster Support Networks in Multiethnic Communities
  • Student

    • Winner: Tamar Wilner (University of Texas at Austin)
    • Project: Testing the Effects of News Literacy and News Economics Lessons on Key Epistemological Outcomes

2020

  • Faculty

    • Stephanie Craft (University of Illinois at Urbana-Champaign), Melissa Tully (University of Iowa), Emily K. Vraga (University of Minnesota, Twin Cities), Seth Ashley (Boise State University), Adam Maksl (University of Indiana Southeast), Scott Parrott (The University of Alabama)
  • Student

    • Winner: YuJin Heo (University of South Carolina)

2019

  • Faculty

    • Lea Hellmueller (University of Houston), Lucinda L. Austin (The University of North Carolina at Chapel Hill)
  • Student

    • Winner: Kelli Boling (University of South Carolina)

2018

  • Faculty

    • Matthew Barnidge (University of Alabama), Danielle K. Kilgo (Indiana University), Rachel R. Mourão (Michigan State University)
  • Student

    • Winner: Chelsea Ratcliff (University of Utah)

2017

  • Faculty
    • Adam J. Sadler & Daniel Riffe (University of North Carolina at Chapel Hill), Brendan Watson (Michigan State University)

2015

  • Winners
    • Mike Schmierback, Michael P. Boyle, H. Denis Wu, Renita Coleman
    • Title: Passion and Politics: A Panel Study of Voters’ Emotions, Candidate Image, Perception, and Electoral Decisions in 2016

2014

  • Winners
    • Jason Martin, Jessica Gall Myrick, Kimberly K. Walker
    • Title: “Get Your Game Frame Off My Obamacare: The Cognitive, Affective, and Attitudinal Effects of Health Care Legislation News Coverage on Young Adults”
    • Prize: $10,000

2013

  • Winners
    • Francesca R Dillman Carpentier, Elise M Stevens
    • Title: Sexual Risk and Responsibility: Where It Fits Within Mental Models of Sex and Romance

2012

  • Winners
    • William Kinnally, Ann Neville Miller
    • Title: Phase 1 of HIV Prevention among Kenyan Upper Primary School Students via Media Literacy: Kenyan Youth Media Exposure

2011

  • Winner 1

    • Michael McDevitt
    • Title: “Where Ideas Go to Die: Journalism in the Control of Intellectual Deviance”
    • Prize: $4,020
  • Winner 2

    • R. Glenn Cummins
    • Title: “Exploring the Utility of Graphic Advisory Labels on Visual Attention And Perceptions of Program Content”
    • Prize: $4,200

2010-2011

  • Winner 1

    • Homero Gil de Zúñiga, Sebastián Valenzuel
    • Title: Digital Democracy as Social Experience: Understanding How Social Media is Shaping Today’s Civil Society
    • Prize: $4,000
  • Winner 2

    • Sara Magee, Jensen Moore
    • Title: Processing Celebrity and Hard News: How Millennials Respond to News Presentations in Different Television Programs
    • Prize: $1,000

Other Past Winners

2009

  • Winner: Seth Lewis (University of Texas at Austin)

2008

  • Winner: Elizabeth Skewes (University of Colorado)

2007

  • Winners: Renita Coleman (University of Texas at Austin), Andrew F. Hayes, Teresa A. Myers (Ohio State)

2006

  • Winner: Kevin Williams (Mississippi State)