Blogs

Virtual Panel on April 8! Student Competitions - Best Practices and Tips for Success

By Jin Chen posted yesterday
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Greetings from the teaching committee of the PRD. Please join us on Wednesday, April 8 at 2:30 ET for an online session on student competitions. Our guests will be Christine Bucan of UFL, Arien Rozelle of Syracuse, Sadie Wilks of LSU and Jeff Ranta of Coastal Carolina. All panelists are or have been faculty advisers for the national Bateman competition who led student team(s) to first place win(s). Discussion topics include benefits of entering student competitions, reflections on the process, challenges to getting there and general discussion of how to instill a heart for excellence in students. We would love to hear others' experiences too, so please ...
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2026 Spring Semester of Service Blog #3

By Jin Chen posted yesterday
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Funding the Frontlines of Student Health: A Service-Learning Partnership with Pullman Regional Hospital's Athletic Training Program By Rebecca L. Cooney, Professor of Strategic Communication, The Edward R. Murrow College of Communication, Washington State University COMSTRAT 383 Media Strategies and Techniques for PR – visit with Athletic Trainers Fall 2026 Rural athletic training programs are critical for student health, injury prevention and career longevity, yet they frequently face two challenges: funding instability and low visibility in underserved communities. When my students were tasked with supporting these programs ...
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2026 Spring Semester of Service Blog #2

By Jin Chen posted yesterday
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EDUCATING THROUGH RAISING AWARENESS OF A RELEVANT ISSUE By Dr. Breann Murphy, Associate Professor and Endowed Scholar of Diversity in Leadership and Public Relations, Department of Communication, Jacksonville State University Public relations education is most impactful when students can relate to the content and feel a sense of connection or contribution to their community. One of the most prominent and relevant issues facing college students on university campuses is domestic violence. Through harnessing the importance of raising awareness on the prevention and signs of domestic violence, public relations undergraduate students can build critical ...
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2026 Spring Semester of Service Blog #1

By Jin Chen posted yesterday
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Building a Social Impact Student Agency: LoopedIn Co. at DePaul University By Nur Uysal , Ph.D., College of Communication, DePaul University, Chicago, IL In Spring 2025, we launched LoopedIn Co., a student-run public relations and strategic communication agency housed within the Center for Communication Engagement in the College of Communication at DePaul University . Designed as a social impact educational enterprise, LoopedIn Co. brings together experiential learning, community engagement, and professional development in a way that reflects the core values of AEJMC PRD’s PF&R pillars—particularly public service, diversity ...
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2026 PRD Virtual Conference Schedule

By Jin Chen posted 02-16-2026
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The 2026 Public Relations Division Virtual Conference is a three-part virtual series highlighting different dimensions of contemporary public relations: career preparation, core skills, and creative experimentation with AI. View the details below to learn more about each panel session. Session 1 : Friday, Feb 20 | 10:00–11:00 AM Theme: Teaching Strategic, Career-Focused PR in the Age of AI Session 2 : Monday, Feb 23 | 3:30–4:30 PM Theme: Teaching Media Relations and PR Writing Through Practice and Feedback Session 3 : Wednesday, March 4 | 12:00–1:00 PM Theme: From Press Conferences to Playlists: Creative AI in PR ...
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Call for 2026 Spring Semester of Service

By Jin Chen posted 01-23-2026
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The PF&R committee seeks community-engaged, service-learning, pedagogical experiences for our 2026 Spring Semester of Service showcase. Following the Spring Semester of Service (SOS) tradition for PRD, we will highlight members’ projects through blog and social media posts that demonstrate best practices aligned with the five pillars of PF&R: • Pillar 1: Free Expression • Pillar 2: Ethics • Pillar 3: Media Criticism and Accountability • Pillar 4: Diversity and Inclusion • Pillar 5: Public Service We honor the 2026 Spring Semester of Service between the observance of Martin Luther King Jr. Day ...
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AEJMC PR Division: Call for Papers (2026)

By Jin Chen posted 01-23-2026
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The Public Relations Division invites submissions of original papers that advance the theory, practice, and pedagogy of public relations. The division encourages submissions that reflect a variety of theoretical and practical perspectives relevant to public relations, as well as a diversity of methodological approaches. Submitters should carefully review the specific instructions for the Public Relations Division as well as the general requirements contained in the AEJMC Uniform Paper Call. New Submission Site : https://www.aejmc.org/aejmc-events/conference/paper-competition Submission Categories : A paper may be submitted in one ...
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The AEJMC Public Relations Division is proud to announce our 8th virtual conference

By Jin Chen posted 10-24-2025
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Call for Panels for Virtual Conference Deadline: November 20 Virtual Conference Date: Feb/March. 2026 (Specific Dates TBA) Submission Form The AEJMC Public Relations Division is proud to announce our 8th virtual conference. How do I submit a panel? We seek timely and relevant panels with the potential to discuss theoretical, methodological, practical and/or pedagogical. Please consider the following steps to help you craft an effective panel proposal. NOTE: Panel proposals should not be under review at other conferences. They should not have been previously presented either at other venues. Please send us your original ideas and ...
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Public Relations Division 2026 Call for Panels

By Erika Schneider posted 09-22-2025
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Public Relations Division 2026 Call for Panels 2026 AEJMC Annual Conference New Orleans, LA – August 5-8, 2026 The Public Relations Division (PRDV) of AEJMC seeks submissions of proposals for panels for the 2026 AEJMC Annual Conference. Panel proposals should address one of the three areas of AEJMC: research, teaching, or professional freedom & responsibility (PF&R). Proposals are due by 11:59 p.m. CDT, October 7, 2025. Guidelines for Panel Proposal Submissions Panel proposals should be submitted to the Public Relations Division Call for Panels, 2026 AEJMC Annual Conference, New Orleans, LA, August 5-8, ...
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Thank You, AEJMC 2025 PRD Sponsors!

By Erika Schneider posted 08-11-2025
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On behalf of the Public Relations Division, we extend our deepest gratitude to the sponsors who made this year’s conference and the recognition of our top papers possible through their generosity and commitment to advancing our field. Your support not only enhances our conference experience but also affirms the importance of research, professional development, and mentorship in public relations. The PRD truly thrives because of partners like you! Thank you to the Mass Communication & Society Division for joint-sponsoring the Kaiser Award. Thank you to our top paper award sponsors : Dennis Wilcox , Professor Emeritus, ...
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PF&R: Public Relations Division 2025 Community Giveback Event

By Erika Schneider posted 07-25-2025
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On Friday, July 25, the AEJMC Public Relations Division PF&R Committee hosted the 2025 PRD Community Giveback Event, a virtual roundtable that united public relations scholars with women founders leading mission-driven startups in Northern California. During the event, faculty provided pro bono communication consulting, applying their research and professional insights to real-world challenges faced by innovative entrepreneurs. This year’s event spotlighted three dynamic community partners: 1. Cove Contact: McCall Brinskele, CEO Cove has reimagined menstrual health with a cutting-edge collection and shipment kit designed ...
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Semester of Service Blog #8

By Erika Schneider posted 06-06-2025
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A “Lifetime” Special Project for Students and a Professor by Professor Gemma Puglisi As a university professor for over 20 years, my motto is to always look at ways to motivate students as well as challenge them. Sometimes the projects you pick not only motivate your students but you as well. I would like to share a project that truly impacted so many of my students and yes, me…and continues to do so. The James Foley Death In 2012, American journalist and videographer, James Foley was kidnapped by the terrorist group ISIS. For two years he went missing, until 2014, when an infamous video showed Foley beheaded ...
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2025-2026 PRD Mentorship Program

By Erika Schneider posted 05-08-2025
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The Membership Committee is pleased to announce the launch of the 2025-2026 PR Division Mentorship Program! What is the program about? The mentorship program, which is open to all PRD members, including graduate students, provides an outlet for both mentors and mentees to discuss a wide variety of topics, including teaching, research, job searches, and the tenure process. Pairs will be made based on shared personal interests, backgrounds, research, teaching, and other key characteristics shared within the application. Sign up here: https://umdsurvey.umd.edu/jfe/form/SV_2c2xYzjcYvwRake When is the deadline? The deadline ...
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Spring 2025 Semester of Service Blog #7

By Erika Schneider posted 04-20-2025
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From Classroom to Community: Leveraging PR for Social Impact Arien Rozelle , Assistant Teaching Professor, S.I. Newhouse School of Public Communications, Syracuse University This semester I’ve worked on two unique projects that underscore the depth and breadth of public relations education, taking me outside of the classroom and into communities across New York state. These projects, which embody my belief that public relations can be used for social good, also demonstrate the many interdisciplinary applications of our field, and provided exciting teaching opportunities to integrate experiential learning, community engagement and place-based ...
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Spring 2025 Semester of Service Blog #6

By Erika Schneider posted 04-13-2025
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The Portfolio Review Assignment By Dr. Rochelle R. Daniel , Department of Communications, Bowie State University How do public relations (PR) students learn the skills necessary to gain the attention of prospective employers? My teaching and learning experience tells me they learn by doing. This spring semester I added a portfolio review assignment to my Bowie State University (a Maryland Historically Black University) Capstone Strategic Public Relations class, which provides racially diverse students opportunities to hone their PR skills. The projects are primarily team-based and students mostly volunteer for the projects ...
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Spring 2025 Semester of Service Blog #5

By Erika Schneider posted 04-07-2025
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Ethical Considerations in Crisis Communications Erika J. Schneider , Assistant Professor in the S.I. Newhouse School of Public Communications at Syracuse University
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Virtual Panel Event Recap: Integration of AI into Undergraduate PR Education

By Erika Schneider posted 04-04-2025
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Integration of AI into Undergraduate PR Education On April 2, 2025, the virtual panel titled "Integration of AI into Undergraduate PR Education" brought together educators and researchers to discuss how AI is shaping the future of public relations education. This session featured panelists Andrew Morris, Ph.D. candidate at the University of Alabama, Jeffrey Ranta, Ph.D. (Coastal Carolina University), Arien Rozelle, M.S., APR (Syracuse University), Steve Ryan, M.S., APR (Temple University), and was moderated by Ejae Lee, Ph.D. (Boston University). Main takeaways? Integrating AI tools into the classroom doesn’t require ...
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Virtual Panel on April 16! All About Adjuncting: From PR Pro to PR Prof

By Erika Schneider posted 04-04-2025
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The PRD's Teaching Committee is co-sponsoring a virtual panel for current and aspiring PR adjunct faculty with the PRSA Educators Academy , During the 60-minute interactive panel, experienced adjunct faculty will share insights on: ✅ The realities of adjunct teaching. What to expect and how to thrive ✅ Balancing industry expertise with academic expectations ✅ Navigating learning management systems and structuring syllabi ✅ Building connections within your institution and the PR education community Attendees will walk away with practical takeaways, resources, and a better understanding of what it means to be an adjunct ...
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Spring 2025 Semester of Service Blog #4

By Erika Schneider posted 03-30-2025
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Building Community and Careers: The Agency Experience at Kutztown University of Pennsylvania Robert Foschia , Assistant Professor, Public Relations Program, Department of English, Kutztown University of Pennsylvania The first thing I lead with when I am asked about my new-ish position at Kutztown is the two-semester capstone course in The Agency, and the work students do there. Seeing students helm projects and learn skills has been a wonderful experience as an educator, but more importantly, the course builds a camaraderie between participants that is very special. While they build tangible portfolios for future employers, ...
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Journal of Public Relations Education Special Issue Call for Papers: "Elevating PR: Insights and Trends in Graduate Education"

By Erika Schneider posted 03-27-2025
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Journal of Public Relations Education (JPRE) Special Issue Call for Papers Manuscript Due Date: 08/07/2025 Anticipated Publication: January 2026 JPRE 12 (1) "Elevating PR: Insights and Trends in Graduate Education" Guest Editors: Emily S. Kinsky, West Texas A&M University Charles Lubbers, University of South Dakota Adrienne A. Wallace, Grand Valley State University Since 1975, the Commission on Public Relations Education (CPRE) has studied undergraduate and graduate public relations education standards and practices, with the bulk of its effort being to lessen the gap between the profession and ...
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