Graduate Research Scholarships Winners

WMSF Graduate Research Scholarship Winners

This scholarship is sponsored by the Washington Media Scholars Foundation (WMSF).

Designing AI Chatbots for Online Public Service Advertising (PSA): The Effects of Shared Identity and Experiential Mind Levels
Ja Kyung Seo, University of Georgia
Building Trust in Chatbots: The Roles of Anthropomorphism, Technology Readiness, and Brand Perception
Bahareh Amini, University of Alabama

How Does Psychological Distance in Advertising Facilitate Selective Moral Disengagement
Saima Kazmi, University of Colorado Boulder
The Power of De-Influencing: How Social Media Influencers’ Negative Experiences Affect Consumer Behaviors
Faegheh (Faa) Taheran, Old Dominion University

Advertising Privacy for the Privacy Unconcerned
Y. Greg Song, University of Texas at Austin
Social Media Users’ Responses to Virtual Social Media Influencers and Strategic and Ethical Implications for Advertising
Maral Abdollahi, University of Minnesota

Does consumer-brand relationship matter? An investigation of personalization-privacy paradox on social media
Garim Lee, University of Minnesota
Towards Sustainable Consumer-brand Relationship Building within Hashtag-Based Online Brand Communities: A Longitudinal Computational and Survey-based Examination of How Social Identity and Optimal Distinctiveness Impact Consumer Engagement
Haseon Park, University of Alabama
Human Vs. Machine as Message Source in Advertising: Examining the Persuasiveness of Brand Influencer Type and The Mediating Role of Source Credibility for Advertising Effectiveness in Social Media Advertising
Weilu Zhang, University Of Missouri-Columbia